Found details of Damon's performance-enhancing money deal here in the 2/1/11 Tampa Times.
....."We wanted this to happen," said Damon, who will make $5.25 million in base salary with a bonus tied to attendance to play left field and bat first or second in the order. He will receive a $150,000 attendance bonus if the Rays draw 1.75 million to the Trop and an additional $150,000 for 1.85 million, 1.95 million, 2.05 million and 2.15 million.....
.... Damon talked about how he and Ramirez are in better shape than a lot of the younger players in the major leagues. To prove it, Damon said he is willing to take off his shirt and flex. "My body is my temple," Damon said.
So the language is "draw... to the Trop." Ironically, Manny might be the draw! Still, tickets sold, not necessarily bodies in seats, but if Damon's going to go around flaunting his holy body, you might see fans ramp up. If you flex it, they will come!